![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Nudge-Pg-004-1.png)
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Nudge:
…apparently insignificant details can have major impacts on people’s behavior. A good rule of thumb is to assume that everything matters.
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004 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Nudge-Pg-010-1.png)
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Nudge:
Thousands of studies confirm that human forecasts are flawed and biased. Human decision making is not so great either.
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010 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Nudge-Pg-013-1.png)
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Nudge:
Generally, people make good choices in contexts in which they have lots of experience, good information, and prompt feedback…
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013 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Nudge-Pg-016-1.png)
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Nudge:
Freedom to choose is the best safeguard against bad choice architecture.
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016 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Nudge-Pg-034-1-2.png)
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Nudge:
Unrealistic optimism is a pervasive feature of human life; it characterizes most people in most social categories.
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034 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Nudge-Pg-039-1.png)
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Nudge:
…choices depend, in part, on the way in which problems are described.
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039 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Nudge-Pg-049-1.png)
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Nudge:
In economics (and in ordinary life), a basic principle is that you can never be made worse off by having more options, because you can always turn them down.
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049 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Nudge-Pg-059-1.png)
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Nudge:
Markets provide strong incentives for firms to cater to the demands of consumers, and firms will compete to meet those demands, whether or not those demands represent the wisest choices.
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059 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Nudge-Pg-070-1.png)
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Nudge:
…consistent and unwavering people, in the private or public sector, can move groups and practices in their preferred direction.
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070 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Nudge-Pg-071-1.png)
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Nudge:
Once a practice has become established, it can be perpetuated, even if there is no reason for it.
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071 |