|
|
Hacking Growth:
…growth hacking allows companies to efficiently marry powerful data analysis and technical know-how with marketing savvy, to quickly devise more promising ways to fuel growth.
|
010 |
|
|
Hacking Growth:
Start-ups and established companies alike… simply can’t afford to be slowed down by organizational silos.
|
018 |
|
|
Hacking Growth:
…most companies are far too slow to adopt promising platforms, trapped by legacy planning, budgeting, and organizational norms. By the time they are ready to act, evanescent early advantages are long gone.
|
022 |
|
|
Hacking Growth:
…while finding such big breakthrough ideas… is absolutely a goal of the process, in truth, most growth is due to an accumulation of small wins.
|
022 |
|
|
Hacking Growth:
…lack of cross-departmental communication impedes efforts to make product development and marketing more customer focused…
|
036 |
|
|
Hacking Growth:
A standout data analyst can make the difference between a growth team squandering its time and mining data gold.
|
042 |
|
|
Hacking Growth:
Without clear and forceful commitment from leadership, growth teams will find themselves battling bureaucracy, turf wars, inefficiency, and inertia.
|
047 |
|
|
Hacking Growth:
…few things are more effective for squashing conflict and dissent than success.
|
055 |
|
|
Hacking Growth:
Once people see the power of the data-driven approach to experimentation – and the growth ideas that come out of it – enthusiasm for the process tends to be infectious.
|
056 |
|
|
Hacking Growth:
…all the rapid experimentation in the world won’t ignite lasting growth if the product isn’t loved by the people who use it.
|
057 |
