
|
Management:
The one thing that can be guaranteed in any kind of operation is the daily crisis. The daily crisis cannot be postponed; it has to be dealt with right away. And the existing operation demands high priority and deserves it.
|
360 |

|
Management:
…entrepreneurship and innovation can be achieved by any business. But they must be consciously striven for.
|
360 |

|
Management:
…the entrepreneurial, the new, has to be organized separately from the old and existing.
|
360 |

|
Management:
The people responsible for an existing business will… always be tempted to postpone action on anything new, entrepreneurial, or innovative until it is too late.
|
361 |

|
Management:
Even though the new project… does not rank with existing products, somebody in top management must have the specific assignment to work on tomorrow as an entrepreneur and innovator.
|
361 |

|
Management:
Don’t mix managerial units and entrepreneurial ones. Do not ever put the entrepreneurial into the existing managerial component.
|
363 |

|
Management:
To be an entrepreneur on the side rarely works.
|
363 |

|
Management:
…entrepreneurs know what their innovation is meant to do. And if some other use for it appears, they tend to resent it.
|
366 |

|
Management:
One cannot do market research for something genuinely new. One cannot do market research for something that is not yet on the market.
|
367 |

|
Management:
The new venture… needs to start out with the assumption that its product or service may find customers in markets no one thought of…
|
367 |