|
|
Management:
There will always be, one can assume, a need for some selling. But the aim of marketing is to make selling superfluous.
|
099 |
|
|
Management:
Above all, ‘innovation’ is not invention. It is a term of economics rather than of technology. Nontechnical innovation – social or economic innovations – are at least as important as technological ones.
|
100 |
|
|
Management:
Innovation can be defined as the task of endowing human and material resources with new and greater wealth-producing capacity.
|
100 |
|
|
Management:
Risk-taking decisions… are made every day by a host of people of subordinate rank, very often by people without a traditional managerial title or position.
|
100 |
|
|
Management:
The consumer – that is, the ultimate user of a product or service – is always a customer. But he is never the customer; there are usually at least two, sometimes more.
|
101 |
|
|
Management:
What is our business?’ is almost always a difficult question and the right answer is usually anything but obvious.
|
101 |
|
|
Management:
That business purpose and business mission are so rarely given adequate thought is perhaps the most important single cause of business frustration and business failure.
|
101 |
|
|
Management:
With respect to the definition of business purpose and mission, there is only one such focus, one starting point. It is the customer. The customer defines the business.
|
101 |
|
|
Management:
To wait until a business or an industry is in trouble is playing Russian roulette. It is irresponsible management.
|
102 |
|
|
Management:
Success always obsoletes the very behavior that achieved it. It always creates new realities. It always creates, above all, its own and different problems.
|
102 |
