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Ogilvy on Advertising in the Digital Age:
Marketers, no longer able to keep track of customers across myriad touch points, find it increasingly difficult to get a single view of their customers.
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114 |
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Ogilvy on Advertising in the Digital Age:
Just as ideas have become more important in the digital age, so, too, the power of storytelling has been re-discovered.
|
115 |
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Ogilvy on Advertising in the Digital Age:
Dopamine… makes us feel good. It is both a reward but it also anticipates reward, which is why we enjoy stories so much.
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115 |
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Ogilvy on Advertising in the Digital Age:
At its best, the art of storytelling is a foundation of advertising in the digital age.
|
116 |
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Ogilvy on Advertising in the Digital Age:
…archetypes are a convenient starting point from which to build a more meaningful discussion about a brand’s story, behavior and role in the world.
|
117 |
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Ogilvy on Advertising in the Digital Age:
There may be rules in storytelling, but the more they are visible the less the story will engage.
|
117 |
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Ogilvy on Advertising in the Digital Age:
…a scientific approach to art results in banality rather than a masterpiece.
|
118 |
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Ogilvy on Advertising in the Digital Age:
The best way to be noticed and listened to is to be, at the root of whatever you are doing, beautifully simple.
|
119 |
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Ogilvy on Advertising in the Digital Age:
Since nearly every action today creates data, that data must be stored somewhere in order to be useful.
|
120 |
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Ogilvy on Advertising in the Digital Age:
Cloud servers, run by companies big and small all over the world, democratize the world of big data by reducing the cost of data storage and analysis.
|
120 |
