|
|
Ogilvy on Advertising in the Digital Age:
…what happens if the play becomes explicit? Enter the world of gaming, the point where content moves far beyond engaging and mildly immersive to being absorbing and completely immersive.
|
083 |
|
|
Ogilvy on Advertising in the Digital Age:
Scientists now believe that control is a sum of different influences on personality, not just social learning but biological influences also.
|
087 |
|
|
Ogilvy on Advertising in the Digital Age:
Under an editor’s hand, knowledge brings a competitive edge. It expounds and justifies a point of view or positioning. But not just as a white paper, but rather as a dynamic program.
|
089 |
|
|
Ogilvy on Advertising in the Digital Age:
When a brand delivers truth, it earns credibility, and with credibility comes consumer trust.
|
089 |
|
|
Ogilvy on Advertising in the Digital Age:
In essence, digital enables companies to contextualize their products or services through information at greater scale than ever before.
|
093 |
|
|
Ogilvy on Advertising in the Digital Age:
With anything new and complicated, it is easy to get caught up in the planning and strategy. Those elements are crucial, but when it comes to any kind of creative work, what matters in the end is the doing.
|
093 |
|
|
Ogilvy on Advertising in the Digital Age:
[Advertising] is a business where success is directly related to the extent to which one’s share of the best creative talent is disproportionately large…
|
099 |
|
|
Ogilvy on Advertising in the Digital Age:
…emotional content in advertising is often more powerful than rational messages; the latter can be easily filtered out by the brain, while the former can be processed even at low levels of attention…
|
103 |
|
|
Ogilvy on Advertising in the Digital Age:
Logic persuades, but only emotions motivate. If people want to use your brand, they will find a logical rationale themselves – but the wanting comes first.
|
103 |
|
|
Ogilvy on Advertising in the Digital Age:
The science of advertising works because of the art of advertising.
|
106 |
