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…startups have the advantage of being obscure, having a pathetically small number of customers, and not having much exposure… use these advantages to experiment…
Cutthroat offices value bravado and bluster, traits that usually don’t make for great team players.
Always valuable, your attention has now also become one of your most insecure assets and most-sought-after possessions.
Many elements of job performance can be improved through… high repetition and immediate feedback.
Great UX makes it easy for the user to realize the benefits that the product’s functionality offers… [and] also achieves a high degree of usability and delight.
Urgency… means that significant numbers of people wake up each morning and have… a compelling desire to do something to move the organization toward a big strategic opportunity.
Unlike traditional concept tests or prototypes, [MVPs] are designed to speak to the full range of business questions, not just design or technical ones…









