Quotes

The Art of the Start 2.0, Page 063

The reality is that starting something within an existing company requires adopting new patterns of behavior – essentially, rebooting your brain.

Leaders Eat Last, Page 63

…a simple handshake; physical contact demonstrates a sign of our willingness to trust… even more than the terms of the deal.

Traction, Page 64

A guarantee is your opportunity to pinpoint an industry-wide problem and solve it. This is typically a service or quality problem.

Think Again, Page 64

Who you are should be a question of what you value, not what you believe. Values are your core principles in life – they might be excellence and generosity, freedom and fairness, or security and integrity.

What if it Does Work Out?, Page 064

You need to be laser-focused to make real progress.

Emotional Intelligence 2.0, Page 64

When you allow yourself to sit with an emotion and become fully aware of it, you can understand what is causing it.

The Art of the Start 2.0, Page 064

…launch when you have enough functionality to show how you’ve jumped curves and you have eliminated enough bugs for your product to be stable.

Team of Teams, Page 064

…the world in which [digitally native children] will grow up is not just marginally different from that of previous generations; it is vastly faster and more interdependent, and thus essentially complex in entirely new ways.

Traction, Page 64

The ideal guarantee is backed up by a tangible penalty if you don’t deliver on it.

Absolute Value, Page 064

…if consumers rely less on the name and more on its absolute quality, the advantage of a brand or line extension strategy is becoming less significant…