Quotes

The Speed of Trust, Page 45

Research shows that many of us don’t follow through on the goals we set or don’t keep the promises and commitments we make to ourselves.

Start With No, Page 45

Negotiations and even decision making do begin with emotions. Emotions are rampant, they are at the root of our initial decisions, they are unreliable, they are even destructive, but these emotions do not have to be the final word.

Zero to One, Page 45

Technology companies… often lose money for the first few years: it takes time to build valuable things, and that means delayed revenue.

Tiny Habits, Page 45

…we’re blind to at least some of our motivation much of the time.

Predictably Irrational, Page 045

…consumers don’t in fact have a good handle on their own preferences and the prices they are willing to pay for different goods and experiences.

Fail Fast, Fail Often, Page 045

The single biggest reason why people miss out on life-changing opportunities is that they aren’t looking for them.

The Power of Regret, Page 45

This is one of the central findings on regret: it can deepen persistence, which almost always elevates performance.

Start With No, Page 45

’no’ is a real decision that induces the party across the table into actually thinking about why they’ve just said ‘no.’

Atomic Habits, Page 45

This is the feedback loop behind all human behavior: try, fail, learn, try differently. With practice, the useless movements fade away and the useful actions get reinforced. That’s a habit forming.

Tiny Habits, Page 45

Changing, invisible, competing, and conflicting motivations make this element of behavior hard to pin down and control.