Quotes

From Paycheck to Purpose, Page 34

…write your purpose statement for you and accelerate your self-awareness so you can identify what you were born to do and where you want to do it.

Why We Buy, Page 034

Across the world we, as a species, like to be recognized, but we also value our privacy.

Denial, Page 034

…hope often depends on illusion.

Nudge, Page 034

Unrealistic optimism is a pervasive feature of human life; it characterizes most people in most social categories.

The Progress Principle, Page 034

Intrinsic motivation – deep engagement in the work – can drive people to surprising displays of seemingly unrewarded effort.

Zero to One, Page 34

All failed companies are the same: they failed to escape competition.

Seductive Interaction Design, Page 034

…think of aesthetics as a key ingredient in a recipe, as opposed to the icing on the cake.

Tribes, Page 034

Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.

The Peter Principle, Page 34

…in most hierarchies, super-competence is more objectionable than incompetence.

Why We Buy, Page 034

…waiting time. This… is the single most important factor in customer satisfaction.