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People who are respected and connected can exert an enormous amount of influence over any change effort.

Learn how to tap power of social influence, and you can change just about anything.

Sometimes it’s not so obvious that your change strategy requires anyone other than yourself.

When facing changing, turbulent, or novel times – calling for novel solutions – multiple heads can be better than one.

…if bad behavior is reinforced by a web of players, all the players have to be engaged in influencing change.

In a well-balanced change effort, rewards come third. Influencers first ensure that vital behaviors connect to intrinsic satisfaction. Next, they line up social support.

Rarely does the average person conceive of changing the physical world as a way of changing human behavior.

If you know how to make use of the right influence tools and bring them to bear on a carefully designed effort, you too can change anything.

Don’t squander your influence efforts by putting a lot of effort on fuzzy definitions of what you want to change.

…you become an effective influencer when, and only when, you learn to overdetermine change by amassing sufficient resources of influence to make change inevitable.