 |
What you do is your legacy. Don’t sit around and wait for someone else to make the change you want to see. And don’t think it takes a huge team to make that difference either.
|
031 |
 |
The more expensive it is to make a change, the less likely you are to make it.
|
062 |
 |
…if you keep your mass low, you can quickly change anything: your entire business model, product, feature set, and/or marketing message.
|
063 |
 |
…small decisions mean you can afford to change. There’s no big penalty if you mess up. You just fix it.
|
130 |
 |
…this ‘solve your own problem’ approach lets you fall in love with what you’re making. You know the problem and the value of its solution intimately. There’s no substitute for that.
|
157 |
 |
Companies need to be true to a type of customer more than a specific individual customer with changing needs.
|
157 |
 |
The ability to change course is one of the biggest advantages of being small. Compared with larger competitors, you’re way more capable of making quick, sweeping changes. Big companies just can’t move that fast.
|
251 |
 |
Blaming people’s internal essence rather than their external behavior leaves no room for change.
|
026 |
 |
In this ever-changing society, the most powerful and enduring brands are built from the heart.
|
248 |
 |
You remake yourself as you grow and as the world changes. Your identity doesn’t get found. It emerges.
|
035 |