 |
…the sensitivity we show to price changes might in fact be largely a result of our memory for the prices we have paid in the past…
|
046 |
 |
It’s pointless to try to reposition a company without actual change on the ground.
|
110 |
 |
There is no effective way to use market research to predict consumer reaction to major changes or new concepts.
|
154 |
 |
Being effective – changing things, influencing things, making things happen – is one of the fundamental needs with which human brains seem to be naturally endowed…
|
020 |
 |
The human brain is not particularly sensitive to the absolute magnitude of stimulation, but it is extraordinarily sensitive to differences and changes – that is, to the relative magnitude of stimulation.
|
138 |
 |
Because the subjective value of a commodity is relative, it shifts and changes depending on what we compare the commodity to.
|
139 |
 |
…when our freedom to make up our minds – or to change our minds once we’ve made them up – is threatened, we experience a strong impulse to reassert it…
|
184 |
 |
New research… shows that what you pay attention to, and how, can actually change your brain and thus your behavior.
|
067 |
 |
…attention’s ability to change your brain and transform your experience isn’t limited to childhood but prevails throughout life.
|
079 |
 |
Whenever you squander attention on something that doesn’t put your brain through its paces and stimulate change, your mind stagnates a little and life feels dull.
|
110 |
