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There are many reasons for disengagement, but one of the biggest reasons is that people simply don’t feel trusted.

Low trust creates disengagement, which leads to turnover – particularly of the people you least want to lose.

When trust inside an organization is low, it gets perpetuated in interaction in the marketplace, causing greater turnover among customers, suppliers, distributors, and investors.

When employees aren’t trusted, they tend to pass that lack of trust on to their customers, and customers ultimately leave.

…high-trust organizations are consistently able to create and deliver more value to their customers.

Research clearly shows that customers buy more, buy more frequently, refer more, and stay longer with companies and people they trust.

High-trust company environments foster the collaboration and teamwork required for success in the new global economy.

Without trust, collaboration is merely cooperation, which fails to achieve the benefits and possibilities available to true collaborators in the knowledge worker age.

Whatever your organization… it’s vital to realize that designing or aligning in a way that establishes trust may well be your greatest influence.

…a ‘brand’ is trust with the customer, trust with the marketplace, or even more boldly, ‘trust monetized.’