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How do you get to an empathetic place for product design and development? Create regular customer exposure for your team and yourself.

Everyone who’s had an exit agrees that it brings with it an almost mystical sense of closure and accomplishment.

Craft your own path and encourage other founders to do the same.

…the line between being great at the work yourself and being a great manager of the people doing that work is largely disconnected.

…people management and IC [individual contributor] work are two fundamentally different things whose overlap is neither obvious nor consistent.

…workers with jobs like software developer, product designer, and web marketer have vastly more marketplace leverage over their companies than those companies have over them.

Forcing management to be the only way up will cost you talent in places you need it, and worse, install the wrong people in those roles, harming everyone on the team.

When we make it about the work rather than the goal, we find that outcomes improve.

…empowered product teams [are] designed to serve your customers, in ways that work for your business.

Strong, cross-functional, empowered product teams composed of product managers, product designers, and engineers—working together to solve customer problems in ways that your customers love yet work for your business—is the essential core concept of the product model.