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To make the future happen one need not… have a creative imagination. It requires work rather than genius – and therefore is accessible in some measure to everybody.

The resources that should be invested in making the future happen should be small, but they must be of the best. Otherwise nothing happens.

Practically every basic management decision is a long-range decision… every major management decision takes years before it is really effective.

Strategic planning is not the application of scientific methods to business decision. It is the application of thought, analysis, imagination, and judgment. Its is responsibility, rather than technique.

The end result of successful strategic planning must be the capacity to take a greater risk, for this is the only way to improve entrepreneurial performance.

Managing knowledge work and the knowledge worker will require exceptional imagination, exceptional courage, and leadership of a high order.

Knowledge workers, except at the very lowest levels, are not productive under the spur of fear; only self-motivation and self-direction make them productive. They have to be achieving in order to produce at all.

…we cannot truly define, let alone measure, productivity for most knowledge work.

Making a living is no longer enough. Work also has to make a life. This means that it will be more important than ever to make work both productive and achieving.

Knowledge-worker productivity is the biggest of the management challenges of the twenty-first century.