 |
We should be very concerned with how aesthetics shape perceptions, especially given the extent to which perceptions shape judgment, influence behavior, and shape our memories.
|
030 |
 |
…we ignore the evidence that beauty is much more than decoration. Our brains can’t help but agree.
|
032 |
 |
Whether you care about visual design or not, aesthetic judgments are a reality.
|
044 |
 |
While we can argue for good and bad design, the context in which we’re designing should influence the final visual aesthetic.
|
045 |
 |
Look for opportunities to reinforce or replace text with visuals.
|
051 |
 |
While there’s an argument to be made for utilitarian experiences, a tool that works isn’t necessarily a tool that people will use.
|
054 |
 |
At the most basic level, simply opening up your site to allow comments and reviews is a way to allow self-expression.
|
089 |
 |
Igniting curiosity or presenting someone with an interesting challenge is a powerful way to create engagement.
|
163 |
 |
Attaching a number to anything turns it into a game.
|
180 |
 |
Anytime you attach a measure to something, you’ve laid the groundwork for people to create all kinds of games, good and bad.
|
181 |
