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When each person sketches alone, he or she will have time for deep thought.
|
107 |
 |
Seeing where customers struggle and where they succeed with your prototype is useful – but hearing their thoughts as they go is invaluable.
|
208 |
 |
With a broken question, you can encourage people to think aloud, without leading them in any direction.
|
215 |
 |
The more deeply a thought or action is tied to your identity, the more difficult it is to change it.
|
35 |
 |
It’s only by making the fundamentals of life easier that you can create the mental space needed for free thinking and creativity.
|
47 |
 |
With enough practice, you can pick up on the cues that predict certain outcomes without consciously thinking about it.
|
60 |
 |
The upside of habits is that we can do things without thinking. The downside of habits is that you get used to doing things a certain way and stop paying attention to little errors.
|
239 |
 |
…it’s important that the user verbalize his or her thoughts so you can hear them. This is called the think aloud protocol.
|
156 |
 |
…ingrained habits – behaviors done with little or no conscious thought… by some estimates, guide nearly half of our daily actions.
|
16 |
 |
To initiate action, doing must be easier than thinking. Remember, a habit is a behavior done with little or no conscious thought.
|
61 |
