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Being effective – changing things, influencing things, making things happen – is one of the fundamental needs with which human brains seem to be naturally endowed…

Future events may request access to the emotional areas of our brains, but current events almost always get the right of way.

The human brain is not particularly sensitive to the absolute magnitude of stimulation, but it is extraordinarily sensitive to differences and changes – that is, to the relative magnitude of stimulation.

The brain and the eye may have a contractual relationship in which the brain has agreed to believe what the eye sees, but in return the eye has agreed to look for what the brain wants.

New research… shows that what you pay attention to, and how, can actually change your brain and thus your behavior.

…attention’s ability to change your brain and transform your experience isn’t limited to childhood but prevails throughout life.

Whenever you squander attention on something that doesn’t put your brain through its paces and stimulate change, your mind stagnates a little and life feels dull.

Whenever you put yourself in circumstances that really suit who you are… your brain releases dopamine: the neurochemical that’s… so important to attention, cognition, the ability to anticipate pleasure and reward, and much else.

There’s no shortcut to deep thinking and crunching through scenarios in the basement of your brain.

Clear goals aimed at a compelling target can have an enormous impact on behavior because they engage more than simply the brain. They also engage the heart.