 |
We do not buy the product, we build it. It is users who will tell use whether something is an innovation or a mutation.
|
056 |
 |
Users will tell us whether or not something is a true innovation by their reactions to the change. Real innovation is clear to the user at once.
|
056 |
 |
…once revealed, [a true innovation] immediately evokes a reaction from the user, and that reaction is focused on utility, not on appearance or novelty.
|
056 |
 |
All true product innovation takes place at the task level because innovation is in the eye of the user, not of the engineering department.
|
069 |
 |
…you product should be ready from day one to all types of users, not only those who are most tech savvy.
|
100 |
