 |
Users who continuously find value in a product are more likely to tell their friends about it.
|
21 |
 |
User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.
|
23 |
 |
…understanding why the user needs your product or service is critical.
|
66 |
 |
To successfully simplify a product, we must remove obstacles that stand in the user’s way.
|
71 |
 |
Only by understanding what truly matters to users can a company correctly match the right variable reward to their intended behavior.
|
118 |
 |
…the most successful consumer technologies – those that have altered the daily behaviors of hundreds of millions of people – are the ones that nobody makes us use.
|
124 |
 |
…an element of mystery is an important component of continued user interest.
|
127 |
 |
The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.
|
136 |
 |
Businesses that leverage user effort confer higher value to their products simply because their users have put work into them. The users have invested in the products through their labor.
|
138 |
 |
Information generated, collected, or created by users (e.g., songs, photos, or news clippings) are examples of stored value in the form of content.
|
147 |
