 |
Prices are not a unilateral expression of what someone wants; they are about what someone thinks he can get. That’s necessarily a guesstimate. There is abundant evidence that such guesses can be manipulated.
|
207 |
 |
Quoting a price to a potential client is a gamble. It can never be known exactly how much work will be involved, how demanding a client will be, what can go wrong with the job, and what the relevant chances are.
|
222 |
 |
…consumers pay too much attention to prices and not enough to the buying power that those prices represent. The signifier becomes more important than the signified.
|
226 |
 |
When a dealer, vendor, agent, or employer quotes you a figure, take a deep breath, and don’t make any commitments until you’ve had a chance to think of reasons why that price might be unreasonable.
|
271 |
 |
…the strategic price you set for your offering must not only attract buyers in large numbers but also help you to retain them.
|
127 |
 |
Most things are harder in practice than they are in theory… because we’re not good at identifying what the price of success is, which prevents us from being able to pay it.
|
158 |
 |
In investing you must identify the price of success – volatility and loss amid the long backdrop of growth – and be willing to pay it.
|
187 |
 |
When service is lousy, shoppers will find another store; bad service undoes good merchandise, prices and location almost every time.
|
170 |
