 |
Buyers are mainly sensitive to relative differences, not absolute price.
|
005 |
 |
…a massive increase in price buys only an incremental increase in cachet.
|
044 |
 |
In the absence of market values, selling prices are typically twice as much as buying prices (above and beyond any strategic exaggeration for the sake of bargaining).
|
066 |
 |
Behind every corner stands a sharp character ready to profit from prices gone askew.
|
068 |
 |
Despite their numerical nature, price decisions usually have a strong intuitive component.
|
094 |
 |
…the unspoken truth is, all we know are relative valuations. We are ratio wise and price foolish.
|
139 |
 |
There is usually a correlation, however loose, between price and quality.
|
153 |
 |
A diner who orders based on price is not a profitable diner.
|
162 |
 |
One of the most powerful tools of psychological pricing is the flat-rate bias. Consumers like flat rates, even when they cost more.
|
174 |
 |
To use anchoring successfully, a seller must set a high price and not expect to get it.
|
204 |
