 |
No matter how many intermediaries lie between a company and its customers, at the end of the day, customers are breathing, thinking, buying individuals.
|
88 |
 |
Part of the special challenge of being a startup is the near impossibility of having your idea, company, or product be noticed by anyone, let alone a competitor.
|
111 |
 |
Contrary to common belief, lethargy and bureaucracy are not the inevitable fate of companies as they achieve maturity.
|
182 |
 |
Today’s companies must learn to master a management portfolio of sustainable and disruptive innovation.
|
183 |
 |
…habits give companies greater flexibility to increase prices.
|
20 |
 |
Hooked users become brand evangelists – megaphones for your company, bringing in new users at little or no cost.
|
21 |
 |
…for companies building technology solutions, the greatest return on investment generally comes from increasing a product’s ease of use.
|
80 |
 |
Only by understanding what truly matters to users can a company correctly match the right variable reward to their intended behavior.
|
118 |
 |
Companies that successfully change behaviors present users with an implicit choice between their old way of doing things and a new, more convenient way to fulfill existing needs.
|
124 |
 |
…the companies that get there first… will see immediate and long-term success…. Those who lag will suffer greatly – if they survive at all.
|
40 |
