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The end result of successful strategic planning must be the capacity to take a greater risk, for this is the only way to improve entrepreneurial performance.

Strategy has to be based on information about markets, customers, and noncustomers; about technology in one’s own industry and others; about worldwide finance; and about the changing world economy. For that is where the results are.

…anyone willing to use marketing as the basis for strategy is likely to acquire leadership in an industry or a market fast and almost without risk.

There is no one right or universal [organization] design; each enterprise needs to design around the key activities appropriate to its mission and its strategies.

Organization is unique to each individual business or institution… structure, to be effective, must follow strategy.

Whatever the reason… a change in strategy requires reanalyzing the key activities and adapting the structure to them.

Collective intelligence rises as team members recognize one another’s strengths, develop strategies for leveraging them, and motivate one another to align their efforts in pursuit of a shared purpose.

…we are born with DNA coded for discontentment, because in our past, discontent was a survival strategy.

…if consumers rely less on the name and more on its absolute quality, the advantage of a brand or line extension strategy is becoming less significant…

…it is important for businesses to watch for new technologies, track the information sources used by consumers, and adjust their strategies and tactics.