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…evidence is overwhelming that… an opportunity is much more likely than a threat or a prediction of doom to increase [people’s] energy level to want to do something new.
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119 |
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Nothing is as powerful in opening masses of minds… creating a sense of urgency around a big competitive opportunity than role modeling.
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122 |
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A large part of the effective and relentless role modeling of urgency is to make visible and celebrate any seized opportunities – even if they are small wins…
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124 |
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A Big Opportunity is something that can potentially lead to significant outcomes if the possibility is exploited well enough and fast enough.
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133 |
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A Big Opportunity is both rational in light of available data and emotionally compelling to people inside an organization. It draws on both the heart and the mind.
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133 |
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People who create successful dual systems center the creation of great urgency around opportunity, not vision…
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134 |
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A well-crafted Big Opportunity statement can be comprehended by a clerk or a factor worker – and has the potential to create a true sense of urgency… anywhere.
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137 |
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A Big Opportunity must be rational (why us, why now, why…), emotionally compelling a sincere, positive authentic appeal to the heart), and memorable (clear, short, no jargon).
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141 |
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…be constantly creating the environment and community you want for yourself, no matter what may occur.
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44 |
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All around you are golden opportunities to develop relationships with people you know, who know people you don’t know, who know even more people.
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46 |
