 |
Every interview draws you and your team closer to the people you’re trying to help with your product or service.
|
224 |
 |
The more obviously available a product or service is, the more likely you are to try it.
|
83 |
 |
…old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.
|
23 |
 |
…understanding why the user needs your product or service is critical.
|
66 |
 |
To change behavior, products must ensure the users feel in control. People must want to use the service, not feel they have to.
|
125 |
 |
The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.
|
136 |
 |
As it turns out, we invest in products and services for the same reasons we put effort into our relationships.
|
145 |
 |
The collection of memories and experience, in aggregate, becomes more valuable over time and the service becomes harder to leave as users’ personal investment in the site grows.
|
147 |
 |
Reputation is a sort of stored value that increases the likelihood of using a service.
|
151 |
 |
The first commandment of getting and keeping customers is to treat each customer as you would treat yourself.
|
10 |
