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The grim reality is that most startups fail.
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2 |
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Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.
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3 |
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The goal of a startup is to figure out the right thing to build – the thing customers want and will pay for – as quickly as possible.
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20 |
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…the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.
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20 |
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A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.
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27 |
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…a startup is not just about a product, a technological breakthrough, or even a brilliant idea. A startup is greater than the sum of its parts; it is an acutely human enterprise.
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28 |
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Most tools from general management are not designed to flourish in the harsh soil of extreme uncertainty in which startups thrive.
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29 |
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…delay prevents many startups from getting the feedback they need.
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39 |
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This is true startup productivity: systematically figuring out the right things to build.
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52 |
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…the way forward is to learn to see every startup in any industry as a grand experiment.
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55 |
