 |
…if you don’t really know when you’ve met your purpose or when you’re off track, you don’t have a viable directive.
|
68 |
 |
An organization’s core purpose – why it exists – has to be completely idealistic.
|
82 |
 |
Employees in every organization, and at every level, need to know that at the heart of what they do lies something grand and aspirational.
|
82 |
 |
…an organization’s reason for existence, its purpose, has to be true. It must be based on the real motivations of the people who founded or are running the organization…
|
84 |
 |
…an organization’s reason for existing is not meant to be a differentiator…
|
90 |
 |
If an organization is tolerant of everything, it will stand for nothing.
|
91 |
 |
…the purpose of having a thematic goal is not to restrict the organization’s flexibility but rather to rally its leaders around what they decide they want to achieve.
|
130 |
 |
Great organizations, unlike countries, are never run like a democracy.
|
150 |
 |
The bureaucrat might be defined as one so obsessed with her organization’s rules that she forgets its purpose.
|
194 |
 |
A critical condition for employee enthusiasm is a clear, credible, and inspiring organizational purpose; in effect; it’s a ‘reason for being’ that translates for workers into a ‘reason for being there.’
|
215 |
