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…you can maximize radical adaptability at the organizational level through a hybrid model. The key here is to be purposeful.
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174 |
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Having a strong, enduring purpose is how these and other great companies have survived through decades of shifting strategies and recurring disruptions in their industries.
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188 |
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…purpose puts a premium on preserving long-term relationships – with customers, with vendors, with investors, with the entire outside world.
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190 |
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People need to make a direct emotional connection with the company’s purpose if that purpose is to inspire change.
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191 |
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Most people have trouble succeeding in jobs that lack a sense of meaning and purpose.
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195 |
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A purpose-driven program that’s aimed at benefiting the customers of your customers has the potential to go beyond mere marketing and become a powerful movement.
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201 |
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When your company’s future is tied to its purpose, your sights can be raised above the everyday competitive fray.
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204 |
