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The little secret in product is that engineers are typically the best single source of innovation; yet, they are not even invited to the party in this process.
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20 |
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People are always searching for a silver bullet to create products… But there is no silver bullet, and inevitably people figure this out. That’s when the backlash begins.
|
23 |
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We need to discover the product to be built, and we need to deliver that product to market.
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26 |
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The purpose of product discovery is to quickly separate the good ideas from the bad. The output of product delivery is a validated product backlog.
|
27 |
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It’s all about the product team.
|
32 |
 |
A product team is a group of people who bring together different specialized skills and responsibilities and feel real ownership for a product…
|
33 |
 |
Usually, everyone on a product team is an individual contributor, and there are no people managers.
|
35 |
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A product team is a set of highly skilled people who come together for an extended period of time to solve hard business problems.
|
35 |
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If people are moving from team to team all the time, it’s hard for them to get that expertise and to feel the necessary sense of ownership over their product…
|
38 |
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…to innovate you need expertise, and the durable nature of product teams lets people go deep enough to gain that expertise.
|
39 |
