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…trust is not built by pressure or force, trust is built by acting in a way consistent with one’s values, especially when it’s least expected.

If it were easy, everyone would do it. If everyone did it, how valuable would it be? That whole point is that it’s hard.

…for all our selfish cares about ourselves, we seem to value other people’s opinions about us more than our own.

…all of us need to take stock of our situations, weight the various alternatives in light of our own values and goals, and make decisions that are optimal under the circumstances and that we can live with in the long run.

Professions arise when a group of individual practitioners define the specific knowledge, skills, practices, rules, and values that differentiate them from the rest of the culture.

If we wish to envision an alternative to inertia, we must consider which values could serve as a map to the future.

An integrated person is someone whose goals, values, thoughts, and actions are in harmony…

…strong character is difficult to achieve, particularly at a time when religious, communal, and family traditions and values are weak and uncertain, the principal messages conveyed by the mass media are irrelevant at best.

Familiarity with admirable mentors or paragons can make a significant difference to young workers tempted to trim their values to fit current fashions.

A Badass Business Analyst is someone whose moral compass always guides them to do the right thing for the people, the project and the organization to maximize business value.