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We cling tenaciously to what we value and fear might be lost. To behave otherwise is somehow less than human.

The customer should do business with you because you will make him feel good, or you will solve his problem, or both.

Always show the customer the money. Always dollarize. Quantify the customer’s return on his investment in your product. Calculate the financial consequences… of going without your solution.

The value of a network grows proportional to the square of the number of its users. – Robert Metcalfe

…you’ve got to figure out what exceptional expertise you’re going to master that will provide real value to your network and your company.

To become a brand, you’ve got to become relentlessly focused on what you do that adds value.

…people who are known beyond the walls of their own cubicle have greater value. They find jobs more easily. They usually rise up the corporate ladder faster. Their networks being to grow without much heavy lifting.

…your circle of friends, colleagues, clients, and customers is the most powerful vehicle you’ve got to get the word out about what you do. What they say about you will ultimately determine the value of your brand.

…when you’re driven by principles, there are always sacrifices involved. But your determination to connect with others should never come at the expense of your values.

Who you are should be a question of what you value, not what you believe. Values are your core principles in life – they might be excellence and generosity, freedom and fairness, or security and integrity.