 |
Thinking in the language of values frees you from the tyranny of rules and from the illusion of freedom you have when in their negative space.
|
98 |
 |
Thinking and communicating in the language of should – values-based language – by its very nature inspires.
|
98 |
 |
The language of values inspires us because values are aspirational in nature.
|
98 |
 |
…to discover ways to outbehave the competition, you need to think in ways that inspire your best achievement, to think in the language of should.
|
99 |
 |
…language has the power to contain or inspire, and the language you adopt and employ either locks you in rigid relationships or frees you to new possibilities of connection.
|
272 |
 |
…pay close attention to how the people talk… do they still say we, or do they start saying us versus them?
|
108 |
 |
Every culture, whether national or organizational, is shaped powerfully by its language.
|
247 |
 |
The most powerful word in negotiations is ‘Fair.’ As human beings, we’re mightily swayed by how much we feel we have been respected.
|
122 |
 |
Know the emotional drivers and you can frame the benefits of any deal in language that will resonate.
|
126 |
 |
Regardless of what language the word ‘why’ is translated into, it’s accusatory. There are very rare moments when this is to your advantage.
|
153 |
