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Focus on where you are going rather than on what you hope to avoid.

…jobs and a job structure focused on rapid promotion are to be avoided… they result in an unbalanced age structure.

When you procrastinate, you’re not avoiding effort. You’re avoiding the unpleasant feelings that the activity stirs up. Sooner or later, though, you realize that you’re also avoiding getting where you want to go.

You can’t become truly comfortable with a skill until you’ve practiced enough to master it. But practicing it before you master it is uncomfortable, so you often avoid it.

…avoiding temptation altogether is easier than overcoming it.

Marketers can save themselves a lot of money by avoiding doomed-to-failure positioning attempts.

…living to avoid failure is a real killer – it destroys opportunities for new experiences and growth.

The cruel irony of the fear of failure is that in attempting to avoid failure, people often act in ways that guarantee it.

…choices are remarkably fluid. Loss aversion is a powerful motivator. People will pay more to avoid risk and will also pay more for mere words than downplay risk.

Being passionate about your business is one thing. Being arrogant about it is another. Failing to learn the difference is something no self-employed person could avoid.