 |
The vast majority of content produced on the internet remains unread, unwatched, unseen, and unheard.
|
072 |
 |
It is content we will produce in the future, not advertising, direct-mail pieces, or whatever.
|
074 |
 |
…sometimes content is magnetic, it attracts people; sometimes it is immersive, you get embedded in it; sometimes it is smart, enabling you in some way; and sometimes it is just downright practical.
|
075 |
 |
The magnetism of apiece of content is linked to arousal. Arousal is a state of heightened emotion, drawing people to share information or material. In short, it is what guides our fingers to the share icon.
|
077 |
 |
…emotional content in advertising is often more powerful than rational messages; the latter can be easily filtered out by the brain, while the former can be processed even at low levels of attention…
|
103 |
 |
A website that builds traffic by word of mouth, or by its content being picked up an linked out from other sites, can be assumed to have more integrity and inherent interest than a site that pays its way to the No. 1 position in search results.
|
141 |
 |
…it is important to understand that it is always more difficult to go mobile first than just adapting non-mobile content to fit.
|
177 |
 |
…when building a complete content strategy, it is a minimal requirement to have content optimized for mobile.
|
177 |
 |
Mobile first should always try to localize the content and make the content useful based on a variety of available data points.
|
178 |
 |
Whereas the elevator pitch depends on in-person encounters, content marketing casts a much wider net.
|
106 |
