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…being interesting and having content are very different.

Content is a cause, an idea, trend, or skill – the unique subject matter on which you are the authority.

What will set you apart from everybody else is the relentlessness you bring to learning and presenting and selling your content.

You can’t replace people who day in and day out offer the kind of content or unique ways of thinking that promise their company an edge.

Content creators have always been in high demand. They get promotions. They’re responsible for the Big Ideas. They’re regularly asked to speak at conferences and are featured in newspapers and magazines.

You have to learn more to earn more. All content-creators are readers or at least deep questioners or conversationalists.

Powerful content communicated in a compelling story can energize your network to help you achieve your mission.

Within a network, your brand… establishes your worth. It takes your mission and content and broadcasts it to the world.

…content. Once you have it, you can begin to mold it in a way that will capture attention. You need to impart a sense of urgency and make the message timely.

Busywork generally gets a bad rap in our real lives, but when we choose it for ourselves, it actually helps us feel quite contented and productive.