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Both contemporary psychological research and age-old common sense suggest that a feeling of purpose improves a person’s experience of life.

A broad swath of psychological and economic research has shown that people will pay different amounts for the same item depending on who is providing it.

…a growing stack of research is showing that playing video games can sharpen many of the skills that are vital in the Conceptual Age.

…emotion is becoming increasingly recognized by researchers as a crucial component of intelligence.

…research shows that memories of stressful experiences are formed almost instantaneously in the human brain, and they can be recalled very quickly during times of crisis.

Research shows that the brain is wired to keep learning as we age.

…market research tries to predict people’s preferences, but increasingly, decisions are influenced by the opinions of other consumers and experts.

The existence of stable preferences sounds pretty obvious, but for the past few decades, researchers in the area of behavioral decision theory have raised serious doubts about the existence of any such stable preferences.

What market researchers often underestimate… is the degree to which consumers are myopic and have difficulty imagining or anticipating a new and very different reality.

…marketers can cut their market research budget and, rather… rely on readily available public information.