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There is tremendous internal pressure to comply with the norms of the group.

The cultural norms of the majority of companies and organizations today actually work against our natural biological inclinations. This means that happy, inspired and fulfilled employees are the exception rather than the rule.

…studies reveal the universal aesthetic associations we make go way beyond cultural or social norms.

…most companies are far too slow to adopt promising platforms, trapped by legacy planning, budgeting, and organizational norms. By the time they are ready to act, evanescent early advantages are long gone.

…we live simultaneously in two different worlds – one where social norms prevail, and the other where market norms make the rules.

…once market norms enter our considerations, the social norms depart.

Once the bloom is off the rose – once a social norm is trumped by a market norm – it will rarely return.

…remember that social norms can play a far greater role in society than we have been giving them credit for.

If you want to change an old norm, you have to talk about the old norm. You have to talk about the new norm. You have to talk.

…the mystery of knowing without knowing is not a distinctive feature of intuition; it is the norm of mental life.