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…building and nurturing a mailing list is so critical…This doesn’t mean you should abandon all social media efforts, it just means that email marketing is still an incredibly powerful tool for your side hustle.

…top-down coordination of siloed efforts works only if those on top actually understand how everything will interact.

Great precision always comes with a cost of greater time and effort.

In any organization there is always wasted effort. There is always busy work.

Because we mostly fail to recognize the fears that are inevitably associated with change, we often end up unconsciously sabotaging our own efforts to change.

The ethic of more, bigger, faster has prompted us to spend far more energy than we adequately renew, in a frenzied and largely futile effort to keep up with relentlessly rising demand.

We lose fitness very rapidly when we’re sedentary, but we can gain it back if we’re willing to make the effort.

The more costly a decision in terms of time, money, effort, or inconvenience and the more irrevocable its consequences, the greater the dissonance and the greater the need to reduce it…

…our efforts at self-justification are all designed to serve our need to feel good about what we have done, what we believe, and who we are.

We are all entitled to feel psychologically protected at work, be fairly compensated for our effort and contribute to something bigger than ourselves.