 |
…there’s a hidden ingredient in any true solution: enhancing our attention and understanding – in ourselves, in others, in our communities and societies.
|
255 |
 |
To understand what the customer thinks, you have to be careful not to ask leading questions.
|
212 |
 |
Good interviewers excel at listening closely to what customers say, repeating statements to ensure understanding, and asking additional probing questions to illuminate the problem space.
|
37 |
 |
…understanding why the user needs your product or service is critical.
|
66 |
 |
Only by understanding what truly matters to users can a company correctly match the right variable reward to their intended behavior.
|
118 |
 |
Setting out to know someone inevitably means understanding what their problems or needs are.
|
68 |
|
Setting out to know someone inevitably means understanding what their problems or needs are.
|
68 |
 |
You should be governed by the idea that one should seek first to understand, then to be understood.
|
155 |
 |
…so few of us give ourselves the time and space we need to come to a better understanding of who we are and what we really want.
|
296 |
 |
Recognizing our shortcomings opens the door to doubt. As we question our current understanding, we become curious about what information we’re missing.
|
28 |
