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Together, these two cornerstones – systemic understanding and strong lateral connectivity – ground shared consciousness.

…top-down coordination of siloed efforts works only if those on top actually understand how everything will interact.

…when they can see what’s going on, leaders understandably want to control what’s going on.

Even the most successful of today’s heroic leaders appear uneasy in the saddle, all too aware that their ability to understand and control is a chimera. We have to begin leading differently.

Understanding motivation can be a powerful design tool.

By understanding the associations suggested by different aesthetic cues, we can shape how people respond to our designs.

The feeling we get from… interaction gaps is best described as deprivation, which is critical to understanding why we are motivated by curiosity.

If we can start with an understanding of what kinds of things excite and attract, keep us engaged, and win our hearts and minds… we can create many more delightful, seductive experiences.

All employees should understand that a startup either makes money or dies.

…investors are not looking for detailed forecasts containing every conceivable line item. They’re looking for the big picture and trying to understand the kinds of assumptions that you’re making about your business.