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…products [we hate] are in that category only because they are weird. They make us nervous. They are sufficiently different that it takes us some time to understand that we actually like them.
|
173 |
 |
Mind-reading failures happen to all of us. They lie at the root of countless arguments, disagreements, misunderstandings, and hurt feelings.
|
196 |
 |
Sound and memory and broader social understanding are sacrificed in favor of heightened awareness of the threat directly in front of us.
|
224 |
 |
When bosses make concerted efforts to understand what it feels like to be a customer, it makes gaps between knowledge and action vivid and helps them identify more effective repairs.
|
137 |
 |
…reams of data aren’t enough… you need to understand what your customers do and how it feels to be them.
|
138 |
 |
…beware… when people seem so smart that you can’t understand a word they say…
|
141 |
 |
Research… shows that dirty work does less harm when bosses add four antidotes into the mix: Prediction, Understanding, Control, and Compassion.
|
184 |
 |
We all need someone who loves us but who also understands that it’s better for our long-term happiness to speak out loud the unpleasant truth when the path we are on is one we need to abandon.
|
189 |
 |
There is a failure to understand that in digital video you seek fans, you don’t buy audiences.
|
146 |
 |
…it is important to understand that it is always more difficult to go mobile first than just adapting non-mobile content to fit.
|
177 |
