 |
Because its purpose is to create a customer, the business enterprise has two – and only these two – basic functions: marketing and innovation.
|
098 |
 |
The most productive innovation is a different product or service that creates a new potential of satisfaction, rather than an improvement.
|
099 |
 |
Above all, ‘innovation’ is not invention. It is a term of economics rather than of technology. Nontechnical innovation – social or economic innovations – are at least as important as technological ones.
|
100 |
 |
Innovation can be defined as the task of endowing human and material resources with new and greater wealth-producing capacity.
|
100 |
 |
Marketing and innovation are the foundation areas in objective setting. It is in these two areas that a business obtains its results.
|
106 |
 |
Market domination produces tremendous internal resistance against any innovation and thus makes adaptation to change dangerously difficult.
|
107 |
 |
There are essentially three kinds of innovation in every business: innovation in product or service, innovation in marketplace and consumer behavior and values, and innovation in the various skills and activities needed to make the products and services at to bring them to market.
|
108 |
 |
…a large proportion of business ideas are effective. Innovating managers have, therefore, had a good deal more impact as a group than the historians realize.
|
117 |
 |
Great entrepreneurial innovations have been achieved by converting an existing, theoretical proposition into an effective business.
|
118 |
 |
…every organization,- not just businesses – needs one core competence: innovation.
|
346 |
