 |
A significant product innovation packaged in a stunning design is very hard to beat.
|
058 |
 |
We can distinguish mere novelties from real innovations fairly easily. The really simple test is to show the change to someone and wait to see if he describes it as ‘cool.’
|
059 |
 |
All true product innovation takes place at the task level because innovation is in the eye of the user, not of the engineering department.
|
069 |
 |
The saving of work represents utility, and remember, net utility is what innovation is all about.
|
076 |
 |
When you develop a good, instinctive feel for these differences [between steps and tasks], you can innovate in any field because it is these two skills that make you an innovator.
|
077 |
 |
Among innovators, those with the creativity and the most customer and product knowledge will be most likely to produce the biggest innovations.
|
077 |
 |
Action is work. When we eliminate work, we gain utility. Net utility is the goal of innovation.
|
078 |
 |
The idea that you can take the human factor out and still create innovation seems like the ultimate bureaucratic fantasy…
|
090 |
 |
It is fair to say that the companies that build innovative cultures are the companies that do the most and best innovating.
|
097 |
 |
…innovation is always bold. It is not more of the same.
|
098 |
