 |
Each time you see an opportunity for innovation, you will come up with some ideas that capitalize on that opportunity.
|
033 |
 |
…the obvious is not the innovative. But it should not be totally discarded.
|
044 |
 |
The obvious should be the fallback position, not the starting position.
|
044 |
 |
Just as observation is a key element of innovative ideas, so too is it the best testing ground for those ideas because reality is the best testing ground for almost anything.
|
045 |
 |
People who have gotten used to doing things a certain way are often uninterested in investing in change, and a change that may seem easy for the innovator may in fact be quite difficult for the user who is a linear thinker.
|
046 |
 |
Just as activity does not equal progress, so change does not equal innovation.
|
054 |
 |
We do not buy the product, we build it. It is users who will tell use whether something is an innovation or a mutation.
|
056 |
 |
Users will tell us whether or not something is a true innovation by their reactions to the change. Real innovation is clear to the user at once.
|
056 |
 |
…once revealed, [a true innovation] immediately evokes a reaction from the user, and that reaction is focused on utility, not on appearance or novelty.
|
056 |
 |
Each… form of change… can appear to be innovative, but only a useful change is really innovation.
|
056 |
