 |
…consumers pay too much attention to prices and not enough to the buying power that those prices represent. The signifier becomes more important than the signified.
|
226 |
 |
To earn the right to be heard, it is important to jump into your customer’s world.
|
013 |
 |
A child’s ability to control his position and the attention of others is critical, much more important than control is for the average adult on an average day.
|
082 |
 |
The line between a big win and failure is thin. You can get the important stuff right and still lose by not enduring long enough.
|
021 |
 |
Every storm better prepares us for the next. Trying again after getting beaten down is never easy – but the important things never are.
|
075 |
 |
Despite how much we intellectually understand the importance of pursuing a strategy with patience, few of us are willing to pay the price of patience.
|
084 |
 |
The willingness to break your own rules and keep structure permeable to circumstances is as important as the rules themselves.
|
152 |
 |
Knowing what to say and when to say it is incredibly important to maintaining relationships. But it’s not enough.
|
170 |
 |
Your most precious resource is time, and the most important measure is how effectively it is used.
|
299 |
 |
Success, money, and respect can lead to arrogance (just ask Icarus), so it is important to temper power with humility.
|
102 |
