 |
The first mover and only the first mover, the company that acts while the others dither, has a true opportunity to gain time over its competitors – and time advantage, in business, is the surest way to gain market share.
|
051 |
 |
At its best, modelling really can explain what is doing well in the market place and what is not. It makes the data work for you.
|
127 |
 |
Networking without research is only a half job… so keep on top of trends, your competitors (who can also be partners), and general economic influences that can generate lead ideas or a shift in positioning.
|
092 |
 |
Pay attention to what excites you and let the ideas inspire you. Remember – competition in your field is just proof there is a marketplace, and that is a great thing!
|
133 |
 |
Understanding reality is the highest form of market research; artificial environments such as focus groups come in a distant second.
|
114 |
 |
…for the near term, positioning against the market leader is a useful and cheap technique to enable you to explain what you do.
|
094 |
 |
A moderate level of competition is a good thing because it validates the possibility of a genuine market and shows that you’ve done your homework.
|
115 |
 |
Markets will rise and fall, people will come and go, technologies will evolve, products and services will adapt to consumer tastes and market demands.
|
045 |
 |
Finite-focused leaders are often loath to sacrifice near-term gains, even if it’s the right things to do for the future, because near-term gains are the ones that are most visible to the market.
|
081 |
 |
If history and almost every stock market crash is any indicator, imbalance is a bitch.
|
086 |
