 |
Psychographics is the science of perceived marketplace reality. It tells you why your customer buys.
|
155 |
 |
…a ‘brand’ is trust with the customer, trust with the marketplace, or even more boldly, ‘trust monetized.’
|
263 |
 |
If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time. – Patrick Lencioni
|
30 |
 |
Business in the internetworked world moves faster each year, and the conditions of the marketplace reward organizations and teams most able to adapt to changing circumstances.
|
116 |
 |
The very presence in a market of cheap and easy information changes the costs involved in every transaction, providing the seller with a strong incentive to do the right thing.
|
138 |
 |
Authentic impressions come from human interactions where people get their HOWS right, without attempting to manipulate the message or the market.
|
143 |
 |
Once the talent market is made universally accessible, those at the peak of the market thrive while the rest suffer.
|
25 |
 |
…entrenched companies are often unexpectedly dethroned by start-ups that begin with cheap offerings at the low end of the market, but then… improve… just enough to steal high-end market share.
|
135 |
 |
The fatal temptation is to describe your market extremely narrowly so that you dominate it by definition.
|
28 |
 |
…every startup should start with a very small market. Always err on the side of starting too small.
|
53 |
