 |
The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors.
|
54 |
 |
Once you create and dominate a niche market, then you should gradually expand into related and slightly broader markets.
|
54 |
 |
The most successful companies make the core progression – to first dominate a specific niche market and then scale to adjacent markets – a part of their founding narrative.
|
56 |
 |
As you craft a plan to expand to adjacent markets, don’t disrupt; avoid competition as much as possible.
|
57 |
 |
Whoever is first to dominate the most important segment of a market with viral potential will be the last mover in the whole market.
|
137 |
 |
We need to discover the product to be built, and we need to deliver that product to market.
|
26 |
 |
…an organization’s definition can change over time, but only when the market changes and calls for a meaningful shift in the fundamental activity of the organization.
|
106 |
 |
…an organization’s strategic anchors should change whenever its competitive landscape shifts and market conditions call for a different approach.
|
114 |
 |
…no knowledge work organization ever conquered a market because of the internal efficiency of its HR department.
|
254 |
 |
Competition is an integral part of the entrepreneurial spirit and the free market. Cheating and lying are not.
|
45 |
